Coffee is culture
Going back in time, we’ve seen that coffee is not just a drink. It is actually a lot more. In the past, people gathered in houses to share a cup of coffee and exchange information.

In North America and a lot of western European countries, Starbucks and other coffee chains have dominated the market because they are providing to the customers a complete experience around coffee. Coffee and friends, coffee and work, coffee and snacks and coffee to go! The Irish mix coffee with whiskey and they call it “Irish coffee”. In Italy the espresso and espresso machine were born and made it the favorite whole-day beverage of Italians. In Greece, there is the “kafenio”, an old fashioned coffee shop for old gentlemen, where they drink Greek coffee and exchange political ideas or they play cards and a board game called “tavli”. Then also, in some countries, like Colombia or Brazil, the whole economy is based in coffee.

So this makes us really curious to know more interesting facts about coffee as a commodity itself but also as a beverage.