Why Customer Reviews are Important
Customer trust in businesses is fading. HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create. And in the absence of trusted recommendations, according to BrightLocal, 85% of consumers trust online reviews are much as personal recommendations -- the single most trustworthy and credible source of "advertising" out there.

HubSpot Research also found that 60% of consumers believed customer reviews were either trustworthy or very trustworthy -- meaning that businesses that can accumulate positive reviews had a good chance of them helping a customer make a purchase decision.

The same BrightLocal survey found that positive customer reviews make 73% of customers trust a business more, and 57% of customers visit a company's website after reading positive reviews. That also means that, in order for businesses to grow in today's competitive, online-first marketplace, they need happy customers sharing positive reviews of their experiences in order to even get visitors coming to their site for the first time.

The good news is, your customers are usually more than happy to help you out with this: The same survey found that, of the 74% of customers who were asked to provide feedback, 68% were willing to do it. So don't be intimidated by the prospect of asking your customers for a favor -- because all you have to do is ask, and they'll likely be happy to help you out.